NORDPLUS JUNIOR PROJECT

| Cross-cultural Marketing Project |Danish and Finnish Mobile Phone Operators

This project is developed with cooperating Finnish and Danish groups as part of the NORDPLUS Junior programme.
Two groups of three Danish students, and two groups (or more) of Finnish students are established. If more than two groups of Finnish students are established, these groups must coordinate their analysis before comparing their work to Danish group results.

Week 1
Danish students will prepare an analysis of telecommunication operators on the Danish market while Finnish students prepare one of the Finnish market. Suggested focus and contents of the analysis are detailed below.

Week 2
When each Danish group finishes their report, they start working with the Finnish counterpart (or counterparts, if there are more Finnish groups coordinating their activities). Finally, a joint comparison of the telecommunications operators in each country is carried out. Suggested focus of this comparative study is detailed below.

The aim of the comparative study is to produce a conclusion in which similarities and differences are accentuated.

Suggested contents of analysis: Telecommunications operators

1. Start out by getting a general overview of telecommunications operators on the Danish and
Finnish market, respectively.
2. Make a brief description of these companies outlining e.g.
o company history
o nationality
o product assortment
o market share
o profitability
o distribution channels
o target groups
o dependence on manufactures (of mobile phones etc.)
o competitiveness on the market
o technological level, and
o future possibilities

3. Compare companies on the basis of the above focus areas and make up a conclusion taking into consideration the strengths and weaknesses of each company.
4. Focus on one of the companies analysed and try to make recommendations for a future strategy of this company, e.g.:
o What segment(s) should be targeted?
o What level of competition should be focused on?
o What generic strategy should be followed?
o What actions should be taken (indicate exact contents of parameters)?